Celebrating International Women’s Day at Sync with Olivia Kidd
At Sync we are proud to celebrate the women who have played a key role in making the company what it is today. In this segment of our International Women’s Day series, we are spotlighting Olivia Kidd, Marketing Manager.
Olivia joined Sync through an apprenticeship as Junior Content Specialist in 2021 – before quickly excelling through the ranks with her dedication and drive. Her passion for writing and marketing, combined with a commitment to continuous learning, has seen her grow into a leader at Sync. Throughout her journey, Olivia has embraced new challenges, refined her expertise, and played a key role in shaping the Sync marketing team.
1. What inspired you to pursue your career, and what keeps you motivated?
“I’ve always had a love for writing and knew I wanted a career that involved using and developing my writing skills. After leaving university, I wanted to explore copywriting. Getting into any kind of marketing role without experience is a challenge, so I took the route of an apprenticeship to get my foot in the door. This brought me to Sync. I’ve been here ever since!
For me, the freedom to learn and develop in my role is important to staying motivated. Progression in not only my career, but my knowledge is integral to keeping myself engaged in my work.”
2. Have you ever faced any barriers as a woman in the workplace? How did you overcome it?”
“Luckily, no. A lot of the barriers I’ve encountered have come from internal perceptions of myself and my own ability. It’s not unusual to be the only woman in the room a lot of the time and while I wouldn’t say it’s intimidating at all (I work with fantastic people and have never had an issue with anything like that), it’s very easy to get into your own head and start thinking that maybe you don’t quite ‘belong’.
Overcoming that feeling can take time, but it’s absolutely possible. You deserve your place in the room just as much as everyone else.”
3. What advice would you give to young women entering the workplace?
“If you’re doing something you love, stick with it! Everyone experiences feelings of inadequacy or impostor syndrome, and studies have shown that the feeling is even more prevalent with women in the workplace. You wouldn’t be in the position you are now if you didn’t deserve it.“
4. What does International Women’s Day mean to you?
“It’s an opportunity to recognise and celebrate the accomplishments of the women who came before us as well as a chance to spotlight where we still need to improve to achieve real equity in the workplace and beyond. These conversations can often be ignored and swept under the rug; International Women’s Day is a chance to make our voices heard and force the conversation.”
5. Who is a woman—historical or personal—who has inspired you, and why?
“It’s so difficult to choose just one! On a personal level, I’ve taken a lot of inspiration recently from women who are unapologetically feminine in their fields, whether that’s pop stars who display their artistry through their makeup, fashion and music, or teachers with bright pink classrooms and clothing who are just as competent in their roles as their peers in grey blazers.
It sounds so silly, but women are very often belittled or not taken seriously because of their interests or the way they dress, as if being perceived as feminine is to be inferior in some way. Seeing such a dramatic shift in that thinking over the last year has been really eye-opening.”
International women’s day is a global movement that recognises the efforts of women all around the world and will be celebrated on the 8th of March 2025.
To find out more about international women’s day, click on this link and find out how you can get involved.
Show support and champion gender equality today!